If a picture paints a thousand words and a video paints a thousand pictures, what can 360 photography achieve?
360 photos, 360 videos and VR (Virtual Reality) are the pinnacle of modern technology. Imagine your customers being able to stand in your wedding venue or prospective clients being given a demonstration of a new product at launch – all in the comfort of their own home or office.
With 360 images, videos and VR, this is a reality. 360-degree photography immerses customers and consumers in a way no other medium can.
360-degree images can be viewed on websites, social media platforms (Facebook/YouTube) and for the ultimate experience, via a VR headset. This means that they are easily accessible and offer your business the opportunity to stand out from the crowd.
A 360-degree photograph is an immersive, panoramic image. It puts the viewer in control of what they want to look at within an image. It allows them to look anywhere (up, down, left, right and behind). It is like being in the moment that the photograph was captured!
Try for yourself by clicking and dragging the picture at the top of the page.
This type of photography can also be known as:
360-degree photos are shot on a specialist 360 camera. The camera will usually have at least two lenses, which allows over 180 degrees of exposure. In basic terms, two photos are taken simultaneously and are then stitched together to create an image which can be viewed 360 degrees.
360 images can be viewed on a website, on social media platforms such as Facebook/YouTube or by using VR headsets.
Website images allow the viewer to click on the panoramic image and take control of the view with a mouse (like the image at the top of the screen).
Social media platforms such as YouTube and Facebook permit 360 photos and 360 videos to be uploaded for the public or private viewing. Again, simply click and drag in any direction to take a look around the image.
VR headsets can provide the ultimate experience for the user. The VR goggles are placed on the viewer’s head and allows them to view the image as if they were in the scene by moving their head up and down. Left and right and turning around at will.
The number of active virtual reality users has increased from 16 million in 2015 to 171 million in 2018. Still in its relative infancy, 360 photos can be utilised as a new and immersive marketing platform for businesses to engage with their existing and prospective customers.
By its’ nature, 360 images are immersive and emotive. They conjure up more emotion and engagement than a normal 2D image or video. Thus they become memorable and stay with the viewer. This results in greater ‘word of mouth’ and interaction with your business. As a result, there is a higher probability of the viewer not only returning to your business’s website (because of the rich experience), but also purchasing more often.
Immersive images reduce risk in the purchase for prospective customers. For example, consider a family booking their summer holiday. The hotel, resort or holiday home could be showcased in 360 images, providing a ‘real-life’ feel for where they will be staying. Traditional 2D images are still relevant, but cannot provide the immersion the 360 images can.
360 images are eye-catching and immersive. This results in more engagement from anyone who happens to come across them. Imagine a social media feed, full of text and images. A 360 degree photo will stand out and engage the user.
As the medium is still young, not many local or national businesses are employing the technology. This is a massive opportunity for businesses to stand out from their competitors and gain a competitive advantage.
Laptops, smartphones and tablets can all be used to view 360 imagery and videos. On a laptop, the viewer simply clicks and drags to what they want to see. Tablets and smartphones, by their design are, handheld so the device can be physically moved to adjust the view.
Utilising new technology will convey the message that your business is innovative. Utilising new technology suggests you are a business that is at the cutting edge of technology and is likely to be around for a long time. It builds trust and credibility of your brand.
Employing 360-degree image content will drive dwell time on your website. A recent Google advertising campaign pitted a traditional 2D advertisement versus a 360 ad. The study found that 360 videos motivate viewers to watch more and interact. The result was 41% earned actions (clicks).
The greater the time spent on your website, the more likely it will result in sales and higher search engine rankings.
360 images can be posted on your Google My Business page. This medium is true to life and gives the viewer a dynamic view of the business or location. With your image and business getting more views, this can help drive your ranking up within Google and increase traffic to your website.
See the New Cheveux Google my Business page
Employing 360 images in your website and social media platforms will result in increased interest and interaction with existing and prospective customers. It will create an emotional connection with the viewer and become more memorable than traditional 2D formats. The net result will help bring more sales for your business.
Blue Orbit Media can help your business to take advantage of immersive 360 photography, Tiny Planets, 360 videos and Virtual Tours. Contact us today to take the next step in marketing your business.
The simple answer is that it is variable, driven by the scope of the project. Contact us today for a free consultation meeting.
A ‘Tiny Planet’ photo is actually a really engaging 2D image, created by using a 360-degree image. Confused? Basically, it is a manipulated 360 photo turned into a spherical shape. It looks like a tiny planet.
Tiny planets can be utilised by Kent businesses to attract attention to their brand or advertisement. Much like 360 photos, they are eye-catching and will stand out from the normal text and 2D images that we see not only websites but high ‘clutter’ social media platforms such as Facebook
If shot correctly, a Tiny Planet photograph can be a valuable tool in the digital marketing of you’re your business. It will encourage and increase user actions on your post or advertisement. This will ultimately result in your message being noticed and acted upon. Depending on the objective of the campaign, this can only help to generate leads and incremental sales.