Kent Video Marketing Agency

Video Marketing for Small Businesses

Video marketing is a key media tool for Kent businesses. A video is engaging, memorable and is currently the most popular format for consumers, compared to any other type of content viewed on the web.

Video Marketing Agencies in Kent

What is Video Marketing?

Video marketing is a 2D video used to engage and promote a business, products and services. Video marketing can be used for many purposes such as building customer relationships, increasing brand awareness, launching new products/services, advertising promotions and much more.

Information that can be promoted in text and images can be displayed more effectively and gain greater visual engagement in video format. Video marketing can act as the platform to present product/service demonstrations, highlight customer testimonials, case studies or even live-stream events.

Why Use Video Marketing?

Video is the most popular medium for internet users. Employing it for any business will be beneficial in comparison to traditional forms of marketing. To emphasis the importance of video marketing, we have picked out some key statistics.

  • 78% of people watch videos online every week
  • 82% of all web traffic will move towards video content
  • One minute of video is worth 8 million words
  • YouTube is the 2nd most visited website after Google
  • The average person views 1 ½ hours per day of online video
  • 500 million hours of video watched on YouTube every day
  • 55% of people pay close attention when watching videos
  • Viewers retain 95% of a video message, compared to 10% for text
  •  75% of global mobile data traffic will be in video by 2020
  • 60 – 90 seconds is all that is need to explain your service

How are Digital Marketing Videos Created?

You will probably already know this, but there are a variety of ways videos can be captured. Your own smartphone will have the capability to record video. A video can be created at the touch of a button, which can then be directly uploaded to social media platforms.

This route can be effective, but creating a professional looking video can become complex. Consider the videos you watch online. The film has likely been edited, had titles added, different videos combined, sound recorded on microphones and effects added to make it more engaging. This professional style is likely to better showcase your business’s image, rather than an unedited upload.

How Can Digital Videos be Viewed?

You will probably already know this, but there are a variety of ways videos can be captured. Your own smartphone will have the capability to record video. A video can be created at the touch of a button, which can then be directly uploaded to social media platforms.

This route can be effective, but creating a professional looking video can become complex. Consider the videos you watch online. The film has likely been edited, had titles added, different videos combined, sound recorded on microphones and effects added to make it more engaging. This professional style is likely to better showcase your business’s image, rather than an unedited upload.

15 Benefits Of Video Marketing

15 benefits of Video Marketing for Kent Businesses

01

Help Clients Understand What You Do!

If you are in a retail outlet, it is fairly easy to understand what the business is offering in terms of products and services.

On the internet, people are less likely to know who you are and what your business provides. A video can help by giving businesses the opportunity to explain what you offer as you would in-store. It is a great tool for ‘grabbing’ the attention of prospective customers online.

02

Increase Engagement with Video Marketing

Using video marketing to sell your product or services is likely to be more effective than using traditional methods like simple text. 79% of consumers would rather watch a video to learn about a product or service, than reading text on a web page. For a business, this means your advertisements are more likely to be viewed than a still image.

03

Drive Website Traffic

Digital video marketing has been proven to be effective in driving traffic to businesses websites. 75% of people will go on to view a business’s website once they have watched an online video.

Employing digital videos for your businesses’ ads will get a higher click-through rate than other forms of advertising. Link this with a promotion code and you can also measure how effective the ads have been in terms of sales increases and Return On Investment (ROI).

04

Convert Video Views Into Sales

Embedding a video on your company landing page can increase conversions by 80%. This is a staggering stat and so simple to implement for all business who have an online presence. The great thing about digital marketing videos is that they can be re-used and placed on any of your platforms at a touch of a button.

05

Increase Sales With Digital Marketing Videos

Utilising video marketing to promote your business’s product and services will result in increased sales. Research studies suggest 74% of respondents stated they had been convinced to buy a product or service after watching a brands video.

06

Increase Brand Awareness with Video Marketing

Having a presence on social media platforms should form part of any business’s digital marketing strategy. Videos are an especially important tool, that can be used to extend the brand awareness of your business, brand(s), products and services.

Facebook recently published data that suggests that the number of average shares per video has doubled in the last year.

Think about when you are scrolling through your news feed on Facebook. There are regular posts shared by your friends or by friends of your friends. Utilising video will result in more shares and greater exposure for your business.

07

Increase Competitive Advantage with Digital Videos

63% of businesses use videos as a marketing tool. That means that 37% do not. In the UK, this equates to 2.1m business who are not employing video marketing.

Incorporating digital video marketing into your online strategy will allow you to gain a competitive advantage over your competitors both locally, nationally and worldwide.

08

Multi-Platform And User Friendly

Laptops, smartphones and tablets can all be used to view digital marketing videos. This means that they are easily accessible to 90% of the UK population who are regular internet users. Your digital adverts will be able to viewed by anyone who has an internet, 3G or WIFI connection!

09

Increase Your Search Engine Ranking

Increasing your portfolio of digital videos is likely to increase your business’s rankings in a search engine like Google and Bing.

Brightcove state that the medium of video drives a 157% increase in organic traffic from search engines. This can be especially beneficial locally when there are a large number of same business types. E.g. builders.

Search engines like Google generally prefer the format of videos and are likely to put a video near the top of search results on page one as they know that this is the preferred method viewers want to take in information online.

10

Engage Customers for Longer

Keeping customers engaged on your site is key to increasing dwell time and in turn, generating additional sales. Employing professional digital videos can help.

Visitors that watch a video on a website will stay on the site 2 minutes longer on average and 64% more likely to make a purchase.

11

Digital Videos Eliminate Risk of Purchase

Showcasing your business’s credentials and demonstrating products online is key. Shoppers who view a demonstration video are 1.81 times more likely to make a purchase than non-viewers.

This is further highlighted by the fact that 80% of consumers believe demonstration videos are helpful when making purchases on the internet.

Using demonstration videos and informative text (in tandem) can reduce the risk of purchase for the prospective buyers and clearly increase sales.

12

Give Your Business Personality

As humans, we are not very good at interacting with robots and faceless entities. Video marketing helps eliminate this barrier by giving your business a ‘personality’ and a ‘face’ for consumers to engage with, which is preferred by customers.

A video will allow people to see and hear you, which makes more of an emotional connection. For example, a care homeowner could promote the facilities which would likely be better received than a video without a human appearing or just hearing an actor’s voice.

13

Show Viewers Your Business Is Modern

Video marketing is seen as a modern way of promoting business, product and services. Your customers will appreciate a business who are keeping up-to-date with technology as it shows them the business is still relevant and likely to be around for the long-term.

14

Digital Video Marketing is Cheap

Compared with some forms of advertising (business directories/newspaper advertising), digital video creation can be relatively inexpensive.

Not only this, but you have control of when, where and how the video is seen by viewers. This medium offers far more flexibility and can obviously be reused if the content is still relevant.

15

Increase Your Email Marketing

We are all bombarded with emails every day and most are not of interest to us and are more of a nuisance than a benefit. This means capturing a reader’s attention has become even more difficult.

60% of marketers claim that video marketing can dramatically increase email marketing effectiveness. Furthermore, just adding “Video” to the subject field of an email can increase open rates by 19% and click-through rates by 65%.

We create Digital Video Content

Blue Orbit Media can help Kent businesses take advantage of digital marketing videos. We have worked with many Kent businesses to promote their businesses, services and products.

Our creative team are on-hand to generate video advertisement ideas for your business or develop and realise the ideas you may have.

How Much Do Digital Marketing Videos Cost?

The simple answer is that the costs are variable, driven by the scope of the project. Our packages are bespoke and tailored to the need of your project and business

Contact us today for a free consultation meeting.